How To Use Photos And Gallery Images In Your Auctions

Think like your customers to get a feel for what they might type in.

Write your Product Description explaining in detail exactly what it is potential bidders will be bidding on. Depending on the value of the item you’re selling you will either write a long description or a short description.

The last thing you want to be doing is spending hours writing up descriptions for items you’ll only make $ 3 profit on.

Make sure you have covered all the points that include the items features and most importantly the benefits to the customer.

o Title description

o What type of listing is it? ‘Buy it now’ or auction?

o Listing Description. Is it compelling?

o How many bids did it get?

o What were the photos like?

o What were the postage and handling fees?

o Was there a refund or returns policy?

o Did the seller use a ‘hit’ counter?

o Was there a call to action?

o Did the seller seem credible?

o Did the seller have outstanding feedback?

o What was the layout and design like?

o Did you like the look of the listing overall, and would YOU have placed a bid on this item?

There have been countless studies taken out, on the pro’s and con’s of having the Gallery Image beside your listing, and test’s have proven again and again, that listings with a gallery image, make more money.

When you’re creating your listing, the first image is free, and this image is normally also used as your Gallery Image. After that, you can include up to 11 pictures with various fees applicable. Some of the more advanced options include…

o Super Size

This is where you can make your pictures larger than the standard size of 400 X 300 pixels, and there are extra fees for this option.

o Picture Show

A picture show is a slide show feature that scrolls through the photos you include.

o Picture Pack

The Picture Pack is a package deal that eBay offer if you would like a combination of all of the above.

As mentioned, all of these features have various fees and charges. You can choose to subscribe to eBay’s Picture Manager and pay a monthly fee to host your photos, or you can choose another service to host your photos for you.

Two hosting options are Auctiva and Vendio. Auctiva includes a totally free picture hosting capability as part of a complete auction-listing program.

Your main consideration when uploading your pictures to your listing is to always keep in mind that shoppers can’t physically touch or see what it is you’re selling.

Your pictures need to be as detailed as possible, so that the shopper feels confident that if they bought your item, there won’t be any nasty surprises.

For example, if you were selling a used leather handbag with wear and tear creases and scratches, and your listing showed stock pictures of a brand new unmarked handbag in perfect condition, then the buyer will be very upset and you can expect to get negative feedback.

Of course the amount of pictures you use in your listing, depends on the value of the item you’re selling.

Remember time is money, and it you can showcase your item with less pictures then do so.

Poor images in listings definitely bring less sales and less bids. If you want to blow your competition out of the water, you must make sure that your pictures are clear, and there are enough to show every angle and feature of the item.